Fundraising for non-profits

A guide to starting and resourcing NPOs in South Africa

This guide demystifies the processes of setting up and resourcing non-profit organisations in South Africa. Jill Ritchie, a doyenne of fundraising, shares three decades of experience in this, her 27th book. Fundraising for non-profits is her most comprehensive ‘how to’ guide to date. Invaluable to small community based organisations, large NPOs, tertiary institutions, schools and faith based bodies alike, this book covers a diverse array of ways to resource organisations. With a foreword by Clem Sunter, former head of Anglo American Chairman’s Fund, this is a ‘must have’ publication for all fundraising and NPO management offices.

The wide array of topics covered include:

  • Fundraising from individuals and the wealthy
  • Fundraising from companies, trusts and government
  • Bequests
  • Income generation
  • All aspects of planning
  • Capital campaigns
  • Marketing and PR to support fundraising
  • Optimal use of the online media to mobilise cash and in-kind support
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Successful Fundraising Events

This invaluable guide to organising winning and profitable fundraising events is the culmination of over twenty years of Jill Ritchie's voluntary and professional involvement in event fundraising both in South Africa and abroad.

Featuring over 100 fun, innovative and novel fundraising ideas with planning, preparation, pitfalls, potential, tips, hints and variations. Many events detailed are new to South Africa, providing NPOs, school and faith-based groups with new and exciting initiatives. Detailed sections cover:

  • Planning
  • Budgeting
  • Obtaining sponsorship
  • Ticket selling
  • Fundraising committees
  • Publicity
  • Catering
  • Involving celebrities

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